Picture source: https://www.complex.com/music/2020/10/giveon-new-when-its-all-said-and-done-ep
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The continuance of the development of digital media technology is extremely vial to media institutions and audiences. Large media institutions are allowed to stay relevant by keeping up with the developing media. An example of this can be Walt Disney as they use media platforms to keep their audience engaged and informed on updates about their media. The development of digital media has benefitted these companies by being able to post on social media, which can give their audience insights on openings of new parks or on release dates of movies. The development of digital media technology has been a key component of helping media institutions grow.
Picture Sources:
https://www.businessoffashion.com/news/luxury/the-weeknd-wears-givenchy-haute-couture-for-super-bowl-performance https://www.marieclaire.com/culture/a35441951/the-weeknd-super-bowl-memes/ Hook:
Although in a global pandemic, Hollywood's famous Canadian, The Weeknd, has achieved one of his biggest goals: to perform at the Super Bowl. Hear his story as of how he grew up to be a hit sensation. Preparation for Writing the Article: My article is going to be a biography about the singer/songwriter, The Weeknd. My magazine focuses on artists that appeal to the target audience, which is gen Z and millennial. Research I found: https://www.biography.com/musician/the-weeknd https://www.billboard.com/articles/business/chart-beat/9527151/the-weeknd-super-bowl-five-burning-questions/ https://www.grammy.com/grammys/artists/weeknd/18167 https://www.allmusic.com/artist/the-weeknd-mn0002674162/biography https://www.aceshowbiz.com/celebrity/the_weeknd/biography.html Article Planning: My article will be in the format of a double page spread. The first page will have pictures of The Weeknd and the second page will have a picture of The Weeknd on the top half and the biography on the bottom page. Template for Magazine: The article is a biography on a man named James Lavelle that was written by Dorian Lynskey. James Lavelle is an English musician who is also the founder of Mo’Wax, which is a record label since 1992. In the biography, Lynskey speaks about James Lavelle’s past and how he recovered from being bankrupted and financially unstable. He also touches on Lavelle’s record label and projects, Mo’Wax and UNKLE. In the beginning, Lynskey writes about how Lavelle celebrated his 24th birthday in an enthusiastic tone. Lavelle had a party at London’s Met Bar with his friends, Noel Gallagher, Richard Ashcroft, Ian Brown, Carl Craig, Alexander McQueen, and drugs. The article then transitions from how he celebrated his 24th birthday to how he had to sell his prize possession: a painting by Jean-Michel Basquiat. In 2003, his record label, Mo’Wax, had died and a great amount of debt, leading to him having to sell the painting that was described as “beautiful” by Lavelle. After the discussion of Lavelle’s downfall, the article switches to talking about his success as Lavelle questions his career such as the 21st anniversary of Mo’Wax in 2013, a documentary called Artist & Repertoire. The author adds quotes from Lavelle as he speaks about his past and how he got through his financial problems. The article ends with the author saying that Lavelle’s album, The Road: Part 1, opens with the questions, “Have you looked at yourself? And have you thought about the mistakes you’ve made, and the road you’ve walked?”, which James Lavelle can relate to. Throughout the article, the author shifts the tone from enthusiastic to depressing to hopeful and optimistic. A depressing tone was created due to the shift in topic when the author speaks about his financial issues, using phrases such as “By 2003, however, his star had plunged.” and “Mo’ Wax was dead…” The author included the last sentence, “James Lavelle has.” in order to create an impact on the audience. This impacts the audience because it shows how Lavelle has gone from rock bottom when he was in debt of 270,000 euros to having a new UNKLE album and celebrating the 21st anniversary of Mo’Wax.
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